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Now, for his first Moschino advertisement he did something pretty iconic, a stunning photo of Linda Evangelista take by Steven Meisel. With a collection inspired but 80s and 90s culture, is was genius of Scott to hire one of the most famous supermodels of that era.The subdued black and white photo is a massive contrast to what I thought was quite a gimicky and fast food inspired collection. The quilted McDonalds bags looks almost classy in black and white, I love that Scott decided to show it in a completely different light. Although I'm not a massive fan of Jeremy Scott, I love that he is always doing something different an surprising.